The Past, Present, and Future of Consumer Social Companies
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The Past, Present, and Future of Consumer Social Companies
Broadly, the line between excludable and non is the line between where subscriptions vs. ads reign as business models.
Antonio Garcia Martinez • The Glory of Achievement
Nilay Patel on the Ezra Klein podcast talking about whether AI will break the Internet:
Every social media platform right now is turning into a short form video home shopping network. Linkedin just added short form videos. Like, they're all headed towards the same place all the time because they all have the same pressures.
And what you see is those
... See moreBut Twitter isn’t very good at the business of being a social network. Twitter has long struggled to grow or monetize its user base. In 2019, Twitter made $3.4 billion from 330 million users. Facebook made $70.7 billion off of 2.5 billion users.
Packy McCormick • If I Ruled the Tweets
Western social apps also rely much more heavily on advertising revenue. The lifeblood of their income statement is traffic to the feed. This means feed relevance is paramount. Anywhere one's social graph drifts from one's interests, boring content invades the feed. The signal to noise ratio shifts the wrong direction. Instead of pruning and tuning ... See more