There are secular tailwinds too: automation is driving a shift towards more empathetic, creative work; trust is shifting to individuals versus institutions; and users are more familiar with subscription business models and increasingly willing to pay directly (rather than through their attention on ads) for unique access and expertise.

Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. This is precisely why passion matters so much in this economy. Fortunately, our passions enable us to spend time doing things that we love but others would find hard, even maddening

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Creator Economy- anyone who is creating community around original content.