The Pandemic Will Change American Retail Forever

The COVID-19 pandemic shuttered gyms and boutique fitness studios across the country for nearly two months and left 500,000 people out of work.

My personal guess is that grocery online penetration which was 5% to 10% pre Covid would drastically increase in the coming months. Not only do we spend more time eating in our homes, but we also feel the urge to move our body

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more

What does this mean? All of the infrastructure and services that were once optimized for physical SMBs / mom-and-pops need to be overhauled to accommodate internet-first businesses. If you were a YouTuber and you walked into Bank of America asking for a small business loan, you would be met with a quizzical look followed by a polite but firm dismis... See more