The online grocery discovery problem

However, the one model that I am the most excited about is browsing e-commerce. Current leaders, Amazon, Alibaba or JD, are mostly search based — users know what they want, they search for it on the app, and find the product within the first scroll. Browsing e-commerce is a model where users come with the intent of having fun, much like going to a ... See more

Based on the idea of shoppable content, Jow is a 100% recommended interface where you buy recipes and automatically constitute your basket of ingredients: not one by one product, but 5, 6 or 7 products at the same time, so it goes much faster. For the staples part of the basket, the equation is different: consumers don't need inspiration but automa... See more