If the talent within your organization wants to write, produce, create elsewhere, then with a new business model that enables equity and investment in the individual by that brand, that is beneficial to the both parties bottom line. Again, look at the record industry: emphasis on the talent (artist) only drives more value and more revenue for the l... See more

This is reflective of a broader trend—artists want direct ownership over the relationship with their fans, and to be compensated based on how these fans interact with their music. Case in point: SoundCloud’s recent foray into ‘fan-centric’ payouts, Deezer’s continued experimentation with user-centric payout models, and the ongoing parliamentary inq... See more