The New York Times will triumph financially, dramatically so, and utterly fail as an intellectual institution, at least by its former standards. The editorial branding will be august pronouncements about ‘the paper of record’, but the business model is pure Netflix: All The News Fit To Binge.

Originally, circulation’s responsibility was to get as many people to subscribe to subsidize the cost of the physical product so that profits could be generated from advertising. Now we think about the subscription as the means of generating actual bottom-line profit. Circulation is not just to provide an audience for ad revenue; it’s to generate a... See more

NYT now has 4x more subscribers than they did at their print era peak. Their financials are strong.