The Numbers Game: Why Everything You Know About Football is Wrong
Something priced at £9.99 or $9.99 will always strike a majority of shoppers as cheaper than something costing £10 or $10, and research has shown that between 30 and 65 percent of all prices end in a nine.22 And it is not just price, the left-digit bias applies to any transaction involving numbers.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Economics 101 teaches that trading is rational only when it makes both parties better off. A baseball team with two good shortstops but no pitching trades one of them to a team with plenty of good arms but a shortstop who’s batting .190. Or an investor who is getting ready to retire cashes out her stocks and trades them to another investor who is j
... See moreNate Silver • The Signal and the Noise: Why So Many Predictions Fail-but Some Don't
Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”