The NFL Has Entered Its WAG Era

Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.

At first blush, the Rodrigo-Carpenter dynamic doesn’t seem to be that different from the way culture has always pitted pop princesses against each other. Whether it’s Britney and Christina, Debbie Gibson and Tiffany, Brandy and Monica, or Katy Perry and Taylor Swift, there’s always been an inclination that every female pop star needs a rival.

But joining Fonda and Trevor Noah in a partly animated musical journey through many of the songs on “This Is Me ... Now” are Post Malone, Sofia Vergara, Neil deGrasse Tyson, Keke Palmer and a few other famous randos. They’re all on that Zodiac love council examining Lopez’s romantic foibles. There is a special appearance by guru to the stars Sadhgu... See more

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: