The NFL Has Entered Its WAG Era

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

Lana, Taylor and anti-institutional realignment

Recently, I watched the Grammys and learned more about Lana Del Rey. I had no idea she was friendly with Taylor Swift, or that she and Taylor shared the same producer. These women have been pop stars for over a decade: Taylor the establishment good girl; Lana, the anti-establishment shock and awe “othe... See more