The Next Social Era is Here: Why Now Is the Time for Social Products Again

Peer-to-peer social engagement is baked into the product itself. Social+ products feature authentic engagement between the users in the network, not just with a single curator or creator.

The rules of building a social product are changing. It’s important to understand this shift to build social products that can effectively gain traction on the internet today.The connection-first model is no longer as effective as it used to be. As the social web grows, and a larger number of social products compete for our attention, we are seeing... See more

1) Social Connections: ocial acceptance and improved digital experiences will usher a new wave of growth in friendly hangouts (House Party), shared screens (Squad), asynchronous catchups (Marco Polo), or finding love (Bumble).