This asset is so unusual in Hollywood that it actually became controversial when Hart began to leverage it. Negotiations between the actor’s representatives and Sony Pictures Studios that leaked during the infamous Sony hacking scandal showed Hart’s ability to command higher paydays from the studio in exchange for his willingness to promote on his

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The holy shit! moment of creator’s realizing that their value *could* be larger than it’s getting credit for started with platforms and the ability to accumulate and engage followers directly on platforms. But the emergence of platforms like Substack, OnlyFans, Cameo & Patreon have accelerated that and are creating a new market indicator for indivi... See more

The “monetize the individual” disruption in media serves as an opportunity for business reinvention of companies who choose to recognize and react to this newly acknowledged trend forming. It’s not just about enabling and liberating talent, but more importantly about maintaining, supporting and growing that individual’s business better than they’re... See more