Saved by Riley Crane
The New Key Competitive Advantage for Web3 Startups by @ttunguz
No web3 company, no crypto company, has ever spent a dollar on marketing, including Coinbase ... Why? Because tokens are self-marketing. When somebody owns something and feels skin in the game, they want to go talk about it ... I think web3's not only better for the world, but it's also going to beat web2 because it's going to be more popular becau... See more
Tim Ferriss • Chris Dixon and Naval Ravikant — The Wonders of Web3, How to Pick the Right Hill to Climb, Finding the Right Amount of Crypto Regulation, Friends with Benefits, and the Untapped Potential of NFTs (#542)
This new model, known as web3, changes the entire idea of GTM for these new kinds of companies. While some traditional customer acquisition frameworks are still relevant, the introduction of tokens and novel organizational structures such as decentralized autonomous organizations (DAOs) requires a variety of go-to-market approaches.
Andreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more