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The New Go-To-Market Playbooks for Digital Health Startups
Two fascinating points here:
Steve Hardgrove • The Disruptors, Part 1: DTC Insurance
Using the Rock Health Digital Database,1 which profiles digital health companies based in the USA that received more than $2 million in publicly disclosed funding from 2011 to 2019, we found that 252 (21%) of 1214 digital health companies pursued a direct-to-consumer strategy.