For web3 organizations, GTM strategies depend on where an organization fits in the below matrix, according to its organizational structure (centralized vs. decentralized) and economic incentives (no token vs. token)

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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