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The natural size
To broaden our vision into 3D, let’s take a super oversimplified example of 500 people living as a community somewhere.
Tim Urban • Page Not Found — Wait But Why
There’s a very big difference between five thousand and “everyone.” And for your work, five thousand of the right people might well be more than enough.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
“Build the smallest possible audience.” – Seth Godin, marketing author, speaker, and entrepreneur12 If your work goes viral, if it gets seen by tens of millions of people, sure you can profit from that. But most of the time, it won’t. Most of the time, you’ll aim to delight the masses and you’ll fail. I’m glad that some people are busy trying to en
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
The most innovative leaps you’ll ever make, especially if you’re a network, are going to be when you’re really, really small. You can change the product entirely in a week. Try doing that at LinkedIn or Airbnb today. That would be a huge disaster. So I think taking advantage of that subscale — designing the perfect experience, asking yoursel
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