
Saved by aron
The natural size
Saved by aron
There’s a very big difference between five thousand and “everyone.” And for your work, five thousand of the right people might well be more than enough.
“Build the smallest possible audience.” – Seth Godin, marketing author, speaker, and entrepreneur12 If your work goes viral, if it gets seen by tens of millions of people, sure you can profit from that. But most of the time, it won’t. Most of the time, you’ll aim to delight the masses and you’ll fail. I’m glad that some people are busy trying to en
... See moreThe most innovative leaps you’ll ever make, especially if you’re a network, are going to be when you’re really, really small. You can change the product entirely in a week. Try doing that at LinkedIn or Airbnb today. That would be a huge disaster. So I think taking advantage of that subscale — designing the perfect experience, asking yoursel
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