For instance: If you have a job, the single point of failure is your boss. Your security comes down to a single person or entity.

But what if two vice presidents and several managers above you at your job are internal fans of your work? You’d be:

1. More likely to be spared in layoffs


2. Able to switch departments if something happened to your role

Without a network, creative work does not succeed. Exposure to the right networks can accelerate your success like few things can. This flies in the face of what we typically expect an artist to do or say. “All my great opportunities have come from friends,” Hank said. Great work does not come about through a single stroke of genius, but by the con

If your business has a virtual home online, make it the place where people come to be inspired, motivated and educated. As the guys at 37signals would say, make it the place where you generously “out-teach the competition.”