
Saved by sari
The monkey, the tiger beetle and the language of innovation
Saved by sari
But I learnt that true innovation only takes place when people are given the opportunity to put forward their ideas, take ownership of their ideas and implement them. It won’t work if they have to ask permission for every part of the process, or feel they’ll be micromanaged in the process. In fact, they will stop asking.
In a world where we emphasize the creation of new products through rapid iteration and experimentation, we often forget to step back and make sure that the future we are racing to is one we truly want to create.
The articulation is so crisp that the press releases include a six-page list of hypothetical frequently asked questions from customers. This exercise forces the team of experts at Amazon to put themselves in the position of nonexperts and view the product from their perspective. It requires them to ask “stupid” questions and come up with answers—ev
... See more