The Minimalist Entrepreneur: How Great Founders Do More with Less

"If you just want to have your ideals, you can have them, but you may not have a business. So you have to engage with the market. You can try to influence the market, you can try to educate the market, but at the end of the day, they vote every day with their pocketbooks for exactly what they want. If you’re not prepared to serve them what they wan... See more

Teach and you’ll form a bond you just don’t get from traditional marketing tactics. Buying people’s attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They’ll trust you more. They’ll respect you more. Even if they don’t use your product, they can still be your fans.

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That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more