The Million-Dollar, One-Person Business, Revised: Make Great Money. Work the Way You Like. Have the Life You Want.

The goal here is to work your money in small steps. First, ensure that your company of one is making enough profit to cover your living expenses. Second, make sure you’ve got enough of a runway buffer built up to work full-time at your company of one, even if things get slow. Third, with your salary and runway buffer covered, you can reinvest money

As a direct result, “demand” for me has steadily grown, even as the “supply” I am willing to offer has diminished, which has allowed me to very substantially raise my fees, keep raising them every year, fire troublesome clients without remorse, and do business entirely on my terms to suit me. This one single, simple discipline has been worth millio

Your idea can be scaled down to the basics—do it now, do it on the cheap, and do it quickly—and then iterated upon. Start without automation or infrastructure or overhead. Start by helping one customer. Then another. This puts your focus on helping people immediately with what you’ve got available to you right now. Work on things like sales funnels

The more I focus on these things, the better off I am. In short, they are as follows: 1.Price your product or service in relation to the benefit it provides, not the cost of producing it. 2.Offer customers a limited range of prices. 3.Get paid more than once for the same thing.