The META Trending Trends: 2024

The reality for many brands today is that the needs and wants of customers—who are constructing new, diverse, and more personally meaningful lifestyles—simply don't align with the narrative that brands have labored to build. For rising numbers of those customers, brand heritage and story have become at best irrelevant, and at worst an active barrie

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The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons

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But now, deep-running social, technological, and customer shifts mean that around the world people are no longer living the lives determined for them by their demographics. Liberated from traditional ideas about the lives they “should” live given their age, gender, income bracket, and more, these people are instead constructing lifestyles and ident

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