The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Membership models are very attractive to organizations, and recurring revenue models can be enticing. If you are not providing ongoing benefits to justify the ongoing payments, however, your business model is likely to fail.

Members, more than any other kind of customer, need to feel connected to the organization and to one another. Members can provide guidance and help to one another, can review products, and can even create new content for fellow members.