The Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction.

The Membership Economy relies on trust. It’s about the consumer saying, “I’m going to stick with you, but I expect you to continue to deliver.” It’s the mutuality of the relationship that makes the model so beautiful.

Membership is an attitude, an emotion. A subscription is a financial arrangement.

organizations that think about membership tend to focus more on providing long-term value, which ultimately leads to better customer lifetime value. Any CEO who is not thinking about membership is missing a huge opportunity to point his or her organization toward long-term, sustainable profitability.