The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The switch from “ownership that you purchase” to “access that you subscribe to” overturns many conventions. Ownership is casual, fickle. If something better comes along, grab it. A subscription, on the other hand, gushes a never-ending stream of updates, issues, and versions that force a constant interaction between the producer and the consumer. I

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Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more

The select few that break away do so by operating from day one with customer centricity, breeding intense loyalty that unlocks customer-aligned opportunities for scale and kicks off a flywheel of compounding advantage.