Saved by Jonathan Simcoe
The Meaning and Origin of the Apple Command Key Symbol
Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it. The first looked too much like a cherry, so Jobs chose the one with a bite. He also picked a version that was striped in six colors, with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing th
... See moreWalter Isaacson • Steve Jobs
In 1998, Citibank and The Travelers Insurance Company merged. They hired legendary designer Paula Scher to create a new logo.
In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.
As Scher got up to leave the room, someone from the Citi team asked,… Show more
Billy Oppenheimertwitter.comThis is how a product becomes a cultural icon: by becoming the canvas for a much deeper, and personalized experience.