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The Marketplace Monetization Map: Complexity and Asymmetry
Type of marketplaces
SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian
SaaS-like Network: any number of different models where a business sells software to businesses online and that software supports the interaction between the business customer and their end consumer. The business does not cha
Like all multisided platforms, the pricing structures of the software platforms we have encountered in this book reflect the need to get all unintegrated sides on board: end users, application/game/content developers, and manufacturers of hardware and peripheral equipment. The structures we have examined have three remarkable features. First, all o
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Services-oriented marketplaces (e.g. FVRR, UPWK) primarily match supply and demand in services provided by humans. Because humans in a given field and market require a certain pay rate, less flexibility exists with respect to lowering the cost of a transaction (other than typical geo-based labor arbitrage). Instead, these marketplaces put an emphas... See more