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The Marketplace Monetization Map: Complexity and Asymmetry
Type of marketplaces
SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian
SaaS-like Network: any number of different models where a business sells software to businesses online and that software supports the interaction between the business customer and their end consumer. The business does not cha
Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more