In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .

Simply put, companies building apps hav... See more

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

The reason the death of Google Reader matters, here, is that it marks a pivotal moment in the deliberate and engineered shrinking of the internet. When Google Reader died, article discovery shifted. People were no longer reading RSS feeds, finding new sites, following them, and being updated when those sites posted. Instead, they were scrolling on

... See more