The Man Who Killed Google Search

No matter what Google’s search algorithm is doing to match the phrase “startup ideas”, we cannot make much sense of the fact that a page titled “How To Get Startup Ideas” on one of the most popular startup blogs, is considered by Google to be page 4 garbage.

Universal search was the beginning of the troubles for google. Google used the massive power of their main search to knock competitor experiences and displace them. Yelp didnt stand a chance when Google indexed their results there.

When you think about search, you think about finding useful results. As

Ed Zitron has documented

, when today's executives think about search, they think about making money from search. Whether you find what you're looking for has become incidental at best.