The Luxury Report 2024 & Beyond | Matter of Form
Shift from the outside to the inside If the latest trend in the modern travel is any indication, the affluent travel for learning, not leisure, and for transformation, and not thrill.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
Post-Demographic customer arena, where status does not have to cost money, the traditional status hierarchy is often reversed, as older, richer customers play catch-up to younger, less affluent, cooler counterparts.
David Mattin • Trend-Driven Innovation
