"AAA game’s marketing budget is ~75-100% of its development cost. In mobile, it’s not uncommon to ... set aside three to ten times the development budget for marketing..." Interesting to ponder how aligned incentives are changing marketing realities
The market intelligence firm says that the $126 billion revenue figure amassed by the gaming firms represents a growth of 10% year-over-year.The top 10 companies by revenue are Tencent, Sony, Apple, Microsoft, Google, NetEase, Activision Blizzard, Nintendo, EA, and Sea Limited.