The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

What’s a touchstone? In short, it’s a statement that addresses as many of the following points as possible: • Here’s what we are selling. • Here’s how much it will cost. • Here’s what’s in for you. • Here’s why you should trust us.

social proof. This is generally provided through testimonials, demonstrating that there are people out there who have tried the product and are quite happy

Add some service, feature, or benefit—anything that will make your offer a truly great deal for the customer.

The bigger and bolder you make your Touchstone, the more difficult it is to prove, and the harder you have to work to sell your believability and your credibility.

1. Create The Irresistible Offer 2. Present It to a Thirsty Crowd 3. Sell Them a Second Glass

If customers only have to put up a small amount now, they tend to perceive the total risk as being lower. Most people don’t think too far past that first payment.

factual proof. When you’re offering a product, do you have research that shows how the value or popularity of comparable products have increased over time?

The tradition of giving a ring dates back to Greco-Roman mythology, but it wasn’t until De Beers began an advertising campaign in the 1940s that the diamond became the standard. Some even go so far as to say that De Beers not only artificially created this demand, but also artificially manipulates scarcity.

If the product you offer is one such that your consumers are excessively worried about its breaking down, then a warranty may be just the ticket to reverse risk.