The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

technical proof. Has the effectiveness of your product been scientifically validated? Do you have some tests that show that your product will actually achieve its stated purpose?

remove your customer’s fear about doing business with you,

If the product you offer is one such that your consumers are excessively worried about its breaking down, then a warranty may be just the ticket to reverse risk.

1. Create The Irresistible Offer 2. Present It to a Thirsty Crowd 3. Sell Them a Second Glass

factual proof. When you’re offering a product, do you have research that shows how the value or popularity of comparable products have increased over time?

Big Four: What are you trying to sell me? How much? What’s in it for me? Why should I believe you?

The tradition of giving a ring dates back to Greco-Roman mythology, but it wasn’t until De Beers began an advertising campaign in the 1940s that the diamond became the standard. Some even go so far as to say that De Beers not only artificially created this demand, but also artificially manipulates scarcity.

It’s not critical to actually be unique. What’s important is to be perceived as unique.

If customers only have to put up a small amount now, they tend to perceive the total risk as being lower. Most people don’t think too far past that first payment.