The Invisible Conversation (Attention & Value)
So how do you cultivate that burning curiosity in your audience?
ask how you can help your listeners discover meaning.Rather than explaining, use personal stories that resonate on an emotional level
consider how you can help your listeners experience the story.
think about how you can equip others to share their experiences
her work, Stephanie’s audience responded with the same openness and vulnerability she shared. First they gave their attention; then they gave their money.
Jeff Goins • Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
always remember that you are speaking to one person, not to a crowd, even if you are mailing out a million sales pieces or your website is getting a million hits. Each prospect is looking at your material alone.
Craig Simpson • The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
You have to step away from the technobabble, meet your dream customers where they are, and help them feel the emotion you felt when you had your epiphany so they can move with you.