The Invisible Conversation (Attention & Value)

In the knowledge sector, by contrast, the primary capital resources are the human brains you employ to add value to information—what I call attention capital.

if you aren’t looking at me, I may as well be invisible.

If I spend money — let’s say I put something in front of you and get your attention — but then I waste it, you will never give me your attention again. However, if I put something in front of you, and your attention is well rewarded — you begin to think, “This is life-changing, this is incredible” — this is where I begin to transfer value in exchan