The Internet empowered us to find our tribes. Retail isn’t keeping up.

While same-day delivery and free returns are eroding much of the rest: we’ve now reached the point that it’s not clear that there is anything that cannot be bought online. But actually, the real barrier now is often not touching it, but knowing about it. These are things where a lot of the role of a physical shop is curation, recommendation and dem... See more

Merchants have played a role in societies since ancient times, and in so many ways, acted as de facto ambassadors across continents and cultures. The ‘merchant class’ represented the one of the earliest versions of the middle class; people with little or no inherited wealth who managed to cultivate status through their adventurous personas, access ... See more

Now, in today’s state of overabundance, this power dynamic has shifted. Consumers are only getting smarter, and we want something better — better sources, better designs, and better durability (both in value and sustainability). Today, it’s fidelity over convenience. And when curation is at the forefront of every purchasing decision, trust is curre... See more