The Internet Didn’t Kill Counterculture—you Just Won’t Find It on Instagram

Internet culture is now culture writ large, and internet culture is definitionally non-mainstream. Internet culture is messy and chaotic and fragmented. Internet culture movies at a torrid clip, and thumbs its nose at content catered to the cultural common denominator.

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies, ... See more

Today it feels like we’re living through another important cultural shift—the decline of Twitter—and a new generation of networks is experimenting with new structures to try and capitalize on it. If we want to understand what’s next, it helps to ask: what caused the culture shift? What new structures would be better? And what will it feel like to u... See more