The inside story of Facebook Marketplace

this is traffic that stores are paying for already via FB, Google Ads, etc. Because Shopify already makes money through SaaS, Payments, etc, it can effectively “bundle” demand gen into its product, offering traffic at below-market rates. That could be net good for merchants, even if they may lose the occasional purchase to a competitor. The reality... See more

Friction of Supplier Sign-Up. Supplier aggregation is the easy part. Aggregating demand early in a company's growth is much more difficult and crucial than supplier aggregation.

Size of the Market Opportunity. The new online marketplace may not be able to cover large portions of certain industries. Some markets are not good candidates. Wit

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