The inside story of Facebook Marketplace

Amazon is a two sided marketplace, made up of:

1. Buyers


2. Sellers

“Yeah, no sh*t” – you, probably.

What you might not know is that over 60% of the stuff sold on the platform doesn’t actually come from Amazon, but independent sellers. ️

But it wasn’t always like this...

• Between 1994 and 2000, everything on the site was sold by Amazon


• In that time th

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Lütke: “In retail, we've always had a lot of gatekeeping. There were limited chances, which meant that the kinds of products that were created had to be very sanitized and have very broad appeal for just logistical reasons. And so I think what's been so amazing is now a lot more people can participate and much, much more specific products are being... See more

On Ecommerce and Marketplaces: Look for 1. Positive unit economics on the product, positive contribution margins on products sold. 2. Logistics: how long does it take to get to you? Will people pay for convenience. 3. Ability to browse as a human and connect, products that delight the customer, 4. Hooks the customer going forward, 5. The future is ... See more