The Information Diet: A Case for Conscious Consumption
Hamish McKenzie: On social media, posers are often given the most status points, and so we’re left with a misleading idea of authority; it seems the people who are loudest in their claims to be experts — the ones we hear from most on Twitter, Facebook, and YouTube — are the ones to be most wary of. When self-proclaimed experts are ultimately reveal... See more
Youyang Gu • 21 Experts on the Future of Expertise - Future
Often, our first tactic for making change is information. To improve diets, we tell kids about the links between donuts, soda, obesity, and diabetes. To improve efficiency, we inform staff about new procedures or values. These educational interventions draw upon the power of authoritative information to change minds and behavior. While this tactic
... See morePeter Morville • Intertwingled: Information Changes Everything
statistical methodology to identify anomalous results in surveys, they can do nothing to overcome one serious barrier to understanding what is going on in a consumer’s mind: memory.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
He decided to write his PhD dissertation on the topic, appropriately titling it “An Objective Method for Determining Reader Interest in the Content of a Newspaper.” For Gallup, the operative word was objective. He was deeply skeptical of subjective methods of determining reader interest, particularly the use of surveys and questionnaires. He believ
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