The Impact Equation: Are You Making Things Happen or Just Making Noise?
Opinions, just like Actionable Guides, have their own set of rules—and if you want to avoid being another navel-gazing blogger nobody cares to listen to, you need to find different ways to communicate in order to stand out.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movies in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most people, though, hesitate. “What if the other per
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
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