developing a channel is about more than expression. It’s about strategy, and it’s an important step for your personal life, your business, and your career. It’s something you need to be doing not when you are working on your new project, but much earlier than that. Otherwise, it will be too late.

Only the smartest people catch badly designed ideas—and even then, only if they have the patience to do so.

When young people can have an influence so large, both through wealth and through their companies, the culture itself has to change.

good stuff happens when you leverage your practice and grunt work into calculated leaps.

Learning metaphors helps with Contrast like you wouldn’t believe. If you want to build impact, learn and practice to understand metaphors. Learn how to build mental bridges between something that’s hard to understand to something that’s a lot easier to understand.

This disconnection between sender and receiver has left us unprepared to truly deliver an effective message unless we’ve already tried and failed to do so multiple times.

But this requires you to stop thinking like an employee. No one here will tell you what to do, because no one wants you to take anything away from them.

Take what you’ve learned, and move it to the next game. It’s building on what you know and helping you find even more Contrast from those around you.

High Articulation means an idea is like a sword, cutting through the fog of the brain and hitting you in exactly the right place to make you understand it. If Contrast is about being seen, Articulation is about being understood, instantly.