The Impact Equation: Are You Making Things Happen or Just Making Noise?

But what about the bravery of ideas? Contrast is just that.

Ideas can help people change the world, and now anyone can become powerful enough to be a catalyst for what matters to them.

We want you to think about how your tribe can come from anywhere. We want you to think about how to leave an impression on those who matter and help them gather around you. We want their passion and yours to come together so that you can leave your mark on the world. In short, we want you to have an impact.

Business is about belonging.

Romance thirty. This is a business goal. You want to treat your thirty best customers (or whatever number you think you can manage) very well.

Once you see what emotion you are able to create and what emotion your audience tends to respond to, it’s time to create smart content around those feelings and wrap smart ideas around them.

if you want your ideas to have impact, you have to be a participant.

High Articulation means an idea is like a sword, cutting through the fog of the brain and hitting you in exactly the right place to make you understand it. If Contrast is about being seen, Articulation is about being understood, instantly.

Realize that in life and business, it’s always what stands out that gets remembered. If everyone competes on price, but you are the only one raging about your incredible customer service, then that’s what we’ll remember.