The Illegible Margin: Profiting From the Gap Between the Map and the Territory

Since the turn of this century, we have invested most heavily in driving traffic to our sites. More visitors means more sales, right? As competition heats up, competitors are driving up the price of paid search ads. They are crowding us off of “page one,” requiring us to redouble our efforts to keep our rankings high. Google, Bing, and Yahoo contro

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But in the 21st Century, the biggest challenge is not how to get things done more efficiently; instead, the challenge is figuring out what to do. And the relationship between economic inputs and outputs is no longer linear.

AI refactors previous use of humans, and unleashes new use for humans. Two weeks traveling Japan proved to be the perfect setting to contemplate some of the sweeping changes facing our society over the coming years and decades. The smart people I know generally agree that 80% of the work of 80%+ of jobs will be refactored significantly by AI. And

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