Saved by Leo Guinan
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
at Digital Press is we would come up with three categories (“Content Buckets”) that represented who they were and what they wanted to write about. One category might be their industry (Biotech), the second might be related to their position within their company (Marketing), and the third might be a personal interest (Mountain Biking & Self-Disc
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Now, it’s important to remember that your content buckets can, and most likely…
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