Saved by Leo Guinan
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
- The content was long. These three posts were not only popular, but they were also the three longest posts I wrote all year
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
There are three types of written content: You can give people information; you can give them an opinion; or you can try to change the way they think. The first is ultra-competitive. The second pulls you towards pandering. The third is, I think, by far the most powerful, and the best way to not only get but keep people’s attention.
Morgan Housel • Attention
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreThe average column on a major publication receives less than 1,000 views. The articles that “go viral” only fall into three categories: They are about an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice. Out of my top 10 performing colum
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