Saved by Leo Guinan
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See morethe only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
podcastnotes.orgDifferentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Sarah Wrightproducthunt.com