Saved by Keely Adler
The Hyper-Personalization of Everything
It’s been endlessly argued that algorithms influence too much of what we watch, listen to, read, and even think. Personal taste erodes while decision-making is outsourced to the platform. This globalization, platform persuasion, and general apathy has spilled over into all types of homogenization: the look of our coffee shops, cars, architecture, l
... See more- Product Recommendations 2) Personalised Content 3) Individualised Offers
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Another idea is that the internet is changing our preferences — we’re getting more interested in either exactly what we want, or whatever’s most frictionless. Aggregate or specialize. In other words, give people everything they want or the one thing they need. Everything in the middle gets slaughtered.
Erik Torenberg • The Death of the Middle
when it comes to belonging, what the Long Tail, A.I. and mass-customization offers on a personal scale, it erases in the macro sense.