The Growth Newsletter #146
mail.google.com
The Growth Newsletter #146
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
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docs.google.comThese are expensive investments, but the range of go-to-market models are now broad enough that which is best for a business can't be presumed without some experimentation.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
