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The Greatest Sales Deck I’ve Ever Seen
current landscape of tools (alternatives) and where they fit.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Differentiated Value Value, and more importantly differentiated value, is at the core of great sales and marketing. Yet, of all the concepts in marketing and sales, value is probably the least understood. More than anything else you might learn in this book, if you learn that a great sales pitch should be oriented around your differentiated value,
... See moreApril Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
HOW TO SELL A PRODUCT
Peter Thiel, Blake Masters • Zero to One
You want to create your version of an art gallery, where the goal is to walk the viewer through three rooms in sequence. Room One really isn’t about your company at all—it’s about the context of your company. It’s about what you see going on in the broader commercial world that makes you relevant. Once you’ve established the context, only then do y
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