The Goop-ification of wellness is on the way out (you can thank Gen Z)

If we imagine a future where the majority of people have smoothed their wrinkles away with Botox, plumped up their lips with filler, sucked out their cheeks with buccal fat removal and straightened their teeth with veneers, will it become desirable to have the natural features that are becoming increasingly rare; the crooked teeth, the smile lines

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When 90s nightlife icon Chloë Sevigny recently complained about all the Lululemon athleisurewear and public dogwalking taking over New York, what she was on some level protesting against was a certain genre of bourgeois AM wellness culture flooding the streets of her city.

Sevigny’s criticism resonated with a lot of people, because the truth is that... See more

To be fair, some blands do pioneer genuine social change: Imperfect Foods tackles food waste by selling ugly, off-spec and undervalued produce; Binti has helped over 12,000 families to foster or adopt; Ava allows 400 million deaf and hard-of-hearing people to have accessible in-person conversations; and DNANudge has recently adapted the technology ... See more