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The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
Paola Vivoli offers us in this article a guide on go-to-market in web3.
Paola Vivoli • The New Creator Economy: A Guide on Web3 Go-To-Market Tactics and Strategies
Here are some questions to add more nuance and rigor around the potential for GTC in your company:
- Who is in our community and why are they here? Who is not in the community?
- What value will we create for the community, whether or not they are paying customers?
- What value will the members provide each other?
- How will we listen, talk to, and be direc
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
What allows for long-term success in web3 is clear purpose, having an engaged and high-quality community, and matching the right organizational governance to that purpose and community.
Andreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
The Four Fits ModelThis model serves as a tool to define the most important questions and hypotheses you have to answer when thinking from first principles about your growth strategy.Market-Product Fit: What problem are you solving? Whom does it solve for? And what are potential solutions?Product-Channel Fit: What are one or two distribution and ac... See more