The Garden of Forking Memes: How Digital Media Distorts Our Sense of Time – AZL

While writing would allow far more knowledge to be preserved and accessed, it would also relieve individuals of the burden of sustaining collective memory themselves. Like writing and print, our use of digital media ordinarily generates an archive (as well as a trail of data, often invisible to users but of great value to others). But although digi... See more

Imagining the future is just another form of memory. It’s a kind of forward-looking nostalgia. “The history of utopias is the history of rear-view mirrors. Every utopia is a picture of the preceding age.”3 If your memory gets scrambled, your ability to envision a coherent future is severely hampered. When the past feels slippery or shifty, you lose... See more

As the realm of virtual information complexifies, it is increasingly difficult to collectively experience, let alone agree on concrete descriptions of events. The platforms we use to communicate often lack archival affordances, optimizing instead for the nonstop production of new content. So context collapses and signifiers empty their meaning. Whe... See more

This problem is almost impossible to fix in a culture that relies heavily on algorithms. The algorithm is, by definition, a repeating pattern that always looks backward. It does something in the future based on what worked in the past.

So the algorithm that recommends music or videos on a web platform will never deliver a totally fresh and new expe... See more