Saved by Ana Fragoso and
The game is rigged (rethinking the creator economy)
The other obvious problem with today’s internet is the economic structure. Chris Anderson wrote a famous essay called “The Long Tail” back in 2004 that predicted the internet would make media businesses less hit-driven and improve the economics for niche creative people. He was right in one sense: the internet created many more niche communities an... See more
Chris Dixon • Words With Web 3’s King: An Interview With Chris Dixon
What’s being concentrated, in other words, is not content but the economic value of content. [The platforms] have realized that they can give away the tools of production but maintain ownership over the resulting products. One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the... See more
Tara McMullin • 'The Creator Economy Is Eating Creative Acts'
An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more
Hamish McKenzie • The Age of the Sovereign Creator
I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more