The game is rigged (rethinking the creator economy)

This matters, it affects what audiences get served and which creators can make a living. And, honestly, I haven’t even considered that there might be a different way.

Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more