We're Never Going Back

Today’s major tech companies are signaling that people don’t need offices to maintain operational effectiveness. If this sentiment maintains, these tech companies may no longer need Los Angeles, San Francisco, New York, or Boston as talent-generating headquarters. Instead, they can move to cheaper suburban or rural areas of the same city or another... See more

Ill-timed though it may have been, the rollout of Soho Works also positions the company well for the post-Covid era, in which remote work is expected to remain the norm, companies are shrinking their footprints, and nobody wants to spend any more time at home than is strictly necessary. Though they’re hardly the only game in town, the plummeting ca... See more

Once the immediate adjustments are made, there will be winners and losers. Absent extensive bankruptcies (and missed rent payments), traditional commercial landlords may take the lightest hit as companies still need office space, but the WeWorks of the world are in for tough times as struggling startups and small businesses look for cheaper (or fre... See more