Perhaps I’m spending too much time thinking of my subscriber numbers (very likely) or perhaps I’m overthinking it (also likely) but one of the big hurdles to the bundle idea, in my view, is the size of audience for each title. For it to be a group price and to know how to split, you need to have either similar audiences sizes, a formula for how to ... See more

Now, there’s a good chance that Substack creates a good enough experience for writers that they stick with the 10%. And a big part of “good enough” could be the social standing that comes with writing on Substack. The more quality writing that lives on Substack, the better the brand becomes.

Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest compe... See more

An example of such a value leakage is Twitter being widely used by Substack writers to drive growth for their newsletters, and Substack is where a creator will effectively put their best content and exchange value.